Joseph L. Garcia, CEO / Principal
Mr. Garcia is the lifelong, serial entrepreneur whose vision, drive and risk tolerance have helped
to take New Era Portfolio from a small 5 person fine art publishing house to the eminent source
for fine art and specialty manufacturing of image-based products. He is the first to point out his
team matters most.
Nick Nichols, Design Director
/ Principal with 15 years in art business, Mr. Nichols started as a regional rep for a major publisher
before co-founding New Era with Mr. Garcia. The knowledge he’s garnered working with artists, analyzing
the trends of style and color, developing and designing New Era Portfolio’ s collection over the
last ten years remains one of the company’s greatest assets.
Departments
- Imaging + Prepress- managing the work of our 70+ artists and client generated images
- e-Com- working on frontend design, internet marketing, web development programming, content management
- Client Care- overseeing order generation through fulfillment
- Printing + Curation- creating our fine limited editions and images on various substrates
- Framing- building each unit, by hand, one-by-one
- Shipping- handling hundreds of orders each week
- Administrative- Accounting+ HR
