The industry in general / New Era Portfolio Past, Present and Future
As an industry, Art, is one of the most fragmented and regional landscapes imaginable. We wondered from our inception: how a couple of dollars for ink and a few dollars in paper turned into $800 per unit for an unframed limited edition fine art print? If we were going to grow a scalable company, we had to figure out how to make a product people could actually afford. Otherwise, we would have been just like all the other art companies with five person shops, doing $500K a year in revenue.
There was no real turning point for New Era Portfolio, but more an act of survival. Selling $800 prints to a broad spectrum of clients was not an option. Our decision to frame our portfolio in 2004 was to have our artwork’s final price make sense to the majority of people and markets. This is the vertically integrated art company/specialty manufacturer of image- based products you are visiting right now. Our future, where we want to be, is at top- of-mind awareness in the design community, finding more viable images, offering more products, and being the designer’s all-around source for wall covering and image-based products. All of our energy is focused on being the dominate player in the industry.