New Era Portfolio

2000

New Era Publishing, Inc. opens its door specializing in fine art limited edition prints in Austin.

2001 Q3

NEP signs a troupe of young and prolific artists called ThreeCarPileUp; this acquisition greatly enhances the company’s contemporary art portfolio.

2002 Q3

NEP develops the Advantage line to compete with the fine art poster and penetrate the Hospitality Design market with the first ever affordable and highest quality limited edition collection.

2003 Q2

NEP’s first major hotel project is The Four Season Hotel, Manhattan.

2003 Q3

NEP lands its first major client Ethan Allen.

2004 Q4

NEP expands from its 5,600 square foot building in North Austin to a 40,000 square foot facility in the disadvantaged 78744 zip code of South Austin.

2004 Q4

NEP moves to a vertically integrated model, framing the first of its limited editions.

2006 Q2

NEP acquires its Cruse Scanner.

2006 Q3

NEP officially abandons the 16lb fine art catalog and moves its collection to an e-Com platform enabling instant customization for its entire portfolio.

2007 Q3

NEP launches web-based solutions for blue chip retailers.

2009 Q4

NEP adds 8 million stock photography images to its line.

2009 Q4

NEP’s 1st rigid substrates are brought to the market.

2009-2010

NEP moves away from solvent-based ink to eco-friendly latex and UV-curable inks from HP.

2010 Q4

NEP reports its best financial year in its 10 year history.

2011 Q1

NEP expands to 62,000 square feet; the 5th expansion in 11 years.

Move the Slider to view New Era's Timeline

The industry in general / New Era Portfolio Past, Present and Future

As an industry, Art, is one of the most fragmented and regional landscapes imaginable. We wondered from our inception: how a couple of dollars for ink and a few dollars in paper turned into $800 per unit for an unframed limited edition fine art print? If we were going to grow a scalable company, we had to figure out how to make a product people could actually afford. Otherwise, we would have been just like all the other art companies with five person shops, doing $500K a year in revenue.

There was no real turning point for New Era Portfolio, but more an act of survival. Selling $800 prints to a broad spectrum of clients was not an option. Our decision to frame our portfolio in 2004 was to have our artwork’s final price make sense to the majority of people and markets. This is the vertically integrated art company/specialty manufacturer of image- based products you are visiting right now. Our future, where we want to be, is at top- of-mind awareness in the design community, finding more viable images, offering more products, and being the designer’s all-around source for wall covering and image-based products. All of our energy is focused on being the dominate player in the industry.